Orly Amir

Senior Associate
Tel AvivIsrael

What’s the most insightful question you can ask a founder?

“Why did you choose to solve this problem?”
An answer to this question can tell much about drivers, values and clarity of thought which are essential in assessing a successful leader in today’s world.

What was the greatest lesson an early job taught you?

See yourself as an eternal student. I joined my first job at Applied Materials right after my army service. I was the youngest in my department, with no prior work experience or even a college degree. However, I was lucky to be part of a team that gave me the confidence to lead and initiate despite my young age. My managers’ willingness to learn and to be taught granted our team the agility and motivation to constantly improve. This role is when I learned that significant growth comes from those who feel just fine not knowing and are willing to learn from anyone, regardless of their experience or age.

Is culture important?

In the long term, culture is the factor that distinguishes a successful company from its peers. One possible definition of culture is ‘a collection of habits’, it was Gandhi that said that our habits become our values and our values become our destiny. Therefore, our culture drives our destiny. During my time as an analyst at Google, I watched closely how one of the most successful companies in the world defined culture as a top driver of success, granting it a name (“Googliness”) and measuring all employees, from youngest to leadership, against it. Later on, as Director of Business Operations at Riskified, I’ve built processes that help organizations scale, and experienced every day how values and habits become the driving force in making a fast-growing company a market leader.

What tech do you avoid in your personal life?

eBooks. No electronics can replace the joy of holding a book.

What advice do you live by?

“People overestimate what they can do in a year but underestimate what they can do in a lifetime”. In other words, be patient, aim high.
Square Peg Capital Pty Ltd (ACN 164 352 229) is an Authorised Representative of Victoria Capital Pty Ltd (ACN 159 228 314) AFSL 428989